In this totally 'wired' time, the commercial world is turning to word-of-mouth marketing (WOMM) as the most powerful form of advertising. This is great news for libraries because WOMM is truly powerful and because we can afford it! In this program you'll learn: What it is/Why to do it?/Who can do it?/How to do it and Where customer service fits in. Prior to launching a consulting practice, Library Communication Strategies, Inc., Peggy Barber was Associate Executive Director for Communication for the American Library Association (ALA). She established the ALA Public Information Office, Public Programs Office, and the ALA Graphics program, including the popular Celebrity READ poster series. She recently completed a term as president of Friends of Libraries USA, now ALTAFF, the Association of Library Trustees, Advocates, Friends and Foundations. Her current work as a consultant focused on marketing and communication support for libraries.